Combining Woolworths and UberEats
The successful introduction of new brands into a market is not an easy task, due to saturated markets and increasing advertising costs...
How integrated marketing shapes a brand- A look at Dior.
Image 1: Raf Simmons at Dior show. Marketing is a tool brands use to communicate effectively with its consumers. With the mass...
Reputation is everything, and Woolworths knows.
Woolworths Holdings Limited is a Southern Hemisphere corporate brand that has been ranked in the top 40 JSE listed companies and is...
The correlation between brand contact process & internal marketing.
Image 1: Woolworths Logo Brand contact planning is vital to any organization as it can ultimately shape the perception that consumers...
Stella Mc Cartney brand differentiation and positioning
"I was brought up to understand that we all are here on planet earth together"- Stella Mc Cartney. Image 1: Stella Mc Cartney In the...
How Dior communicates with their consumers
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." - Christian...
Allow me to introduce myself
Fashion is and has been my main focus in my life for as long as I can remember. But not in the sense of look- how -fabulous- I -dress-...
